Book Review | The Tipping Point : Malcomm Gladwell. Rate : ****
The fabulous writing , untamed intelligence and acute nuances - though don't suffice to mention this book but yes strive to.
This thought turning book says that the indiscriminate application of effort is something that is not always possible. There are times when we need a convenient shortcut, a way to make a lot out of a little, and that is what Tipping Point.
Change to make an idea or attitude in avalanche (calls Epidemics), we're trying to infect people.This is done through the influence of special kinds of people, people of extraordinary personal connection. That's the Law of the Few.
Law of Few assimilates : Mavens, Connectors and Salesmen.
Mavens are data banks.and message provider and gather information from every possible means.
Connectors are social glue: they spread it. based on their ability intrinsic to their personality, curiosity, selfconfidence,sociability, and energy. The closer an idea or a product comes to a Connector, the more power and opportunity it has.
Connectors don't necessarily have close friends but weak ties too. Actually , "weak ties" are always more important than strong ties, because weak ties posses more distinguish information being in different parts compared to close friends who belong to same contigent.
The essence of Salesmen is that, on some level, they cannot be resisted to synchronize with them and they rule our thought slowly.
The author mentions anthor factor for tipping a big change - Stickiness Factor.
It can be done by changing the content of communication, by making a message so memorable that it sticks in someone's mind and compels them to action. Stickiness is more of message and less of messenger.
The last but not least factor is Power of Context.
Commencing with a very good example of Broken Windows theory (If a window is broken and left unrepaired, people walking by will conclude that no one cares . Soon, more windows will be broken, and the sense of anarchy will spread) , and another of a prision (shows that Not always prisions are full of nasty people , but also prisons are such nasty environments that they make people nasty) - the author says that Contexts are so powerful that they can overwhelm our inherent predispositions.
The honesty isn't a fundamental trait. This is a mistake, that when we think only in terms of inherent traits and forget the role of situations. When it comes to interpreting other people's behavior, human make the mistake of overestimating the importance of fundamental character traits and underestimating the importance of the situation and context. Actually, The reason that most of us seem to have a consistent character most of times , is that most of us are really good at controlling our environment.
He talks of Peer Pressure in another part of Power of context stating that People make very different conclusion under Peer pressure than what they actually make individually. This peer pressure influences the beginnings of an epidemic many a times. People want to live up to what is expected of them.
Divulging from the main theme for a while , the author underlines the theory of 150 . As the size of the neocortex (inner part of brain) relative to the size of the brain . The ratio of the number of people we are in direct fraternity to the neocortex size for Homo sapiens -comes out to 147.8 — or roughly 150. So, a group of 150 is best to communicate , control and understand (as in army) exceeding which raises extra complexity for the brain.
Innovators, the adventurous ones, they try something new. The slightly larger group who were infected by them were the Early Adopters (include Maven or a Connector or a Salesman). They were the opinion leaders in the community.To reach these ideas to mainstream and tip an epidemics , these Mavens, connectors and Salesman are inevitable , else the idea dies.
With a good blend of terms coined and justified for contingents and states, along with incidental examples the books has refrained to be yawning even though it is presenting the sermonizing subject, and author has magnificently endorsed his idea in his words.
The fabulous writing , untamed intelligence and acute nuances - though don't suffice to mention this book but yes strive to.
This thought turning book says that the indiscriminate application of effort is something that is not always possible. There are times when we need a convenient shortcut, a way to make a lot out of a little, and that is what Tipping Point.
Change to make an idea or attitude in avalanche (calls Epidemics), we're trying to infect people.This is done through the influence of special kinds of people, people of extraordinary personal connection. That's the Law of the Few.
Law of Few assimilates : Mavens, Connectors and Salesmen.
Mavens are data banks.and message provider and gather information from every possible means.
Connectors are social glue: they spread it. based on their ability intrinsic to their personality, curiosity, selfconfidence,sociability, and energy. The closer an idea or a product comes to a Connector, the more power and opportunity it has.
Connectors don't necessarily have close friends but weak ties too. Actually , "weak ties" are always more important than strong ties, because weak ties posses more distinguish information being in different parts compared to close friends who belong to same contigent.
The essence of Salesmen is that, on some level, they cannot be resisted to synchronize with them and they rule our thought slowly.
The author mentions anthor factor for tipping a big change - Stickiness Factor.
It can be done by changing the content of communication, by making a message so memorable that it sticks in someone's mind and compels them to action. Stickiness is more of message and less of messenger.
The last but not least factor is Power of Context.
Commencing with a very good example of Broken Windows theory (If a window is broken and left unrepaired, people walking by will conclude that no one cares . Soon, more windows will be broken, and the sense of anarchy will spread) , and another of a prision (shows that Not always prisions are full of nasty people , but also prisons are such nasty environments that they make people nasty) - the author says that Contexts are so powerful that they can overwhelm our inherent predispositions.
The honesty isn't a fundamental trait. This is a mistake, that when we think only in terms of inherent traits and forget the role of situations. When it comes to interpreting other people's behavior, human make the mistake of overestimating the importance of fundamental character traits and underestimating the importance of the situation and context. Actually, The reason that most of us seem to have a consistent character most of times , is that most of us are really good at controlling our environment.
He talks of Peer Pressure in another part of Power of context stating that People make very different conclusion under Peer pressure than what they actually make individually. This peer pressure influences the beginnings of an epidemic many a times. People want to live up to what is expected of them.
Divulging from the main theme for a while , the author underlines the theory of 150 . As the size of the neocortex (inner part of brain) relative to the size of the brain . The ratio of the number of people we are in direct fraternity to the neocortex size for Homo sapiens -comes out to 147.8 — or roughly 150. So, a group of 150 is best to communicate , control and understand (as in army) exceeding which raises extra complexity for the brain.
Innovators, the adventurous ones, they try something new. The slightly larger group who were infected by them were the Early Adopters (include Maven or a Connector or a Salesman). They were the opinion leaders in the community.To reach these ideas to mainstream and tip an epidemics , these Mavens, connectors and Salesman are inevitable , else the idea dies.
With a good blend of terms coined and justified for contingents and states, along with incidental examples the books has refrained to be yawning even though it is presenting the sermonizing subject, and author has magnificently endorsed his idea in his words.
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