After an aeon, I happened to watch TV and obviously with no ifs-and-buts i am bound to watch the highly optimized advertisements in free (Per TRAI: they can show 12 mins per hour at max & they ensure that they aren't short of this optimization even by a single flop). "They" I used so far is for a conglomerate of people, so better not to chase it. Despite all diversities in the advertisements - be it the paraphernalia , the duration, the language, the location- I am still trying to figure the objective (no, rather the object) of the advertisements. All advertisements have the one thing in common - they have mandatory a female or a girl in it. Whether or not the advertisement is related to them , but the main 'motto' is beautiful presentation and no beauty is expected without blondes I guess. I see the females in all advertisements ,in tooth paste, in hair oil, in cosmetics, in stay free, in soft drinks and I am at least partially convinced for their presence . But their ubiquity in men apparels (including undergarments) , in shaving creams, and even in condoms make me think something. Why they? Who is the target? And who is in fact subject of these ads?
In this nation or even globally and within all ages, almost half of the population is male or in other way half of the population in not male (of course with no offense intended for T genders ). Another fact is that one gets attracted to opposite genders in any habitat. Now the two premises reach us to the confluence with the query why the ads are intended to trap only male genders (by presenting suave even in not-to-them related ads ). Seems they believe that the currency to purchase the things come mostly from men pocket so to woo them should be the priority.
But I still fail to figure out another aspect of this notion. Now a days , bottom leaders of every political parties visit to the residents in their localities (of course during elections only) and try to persuade the women first (mostly in villages by making plastics relations of sibling-hood and motherliness ) . And no one will differ to the fact that most of the times all members of the family ooze with the same political view (if they actually have any) and cast to the same party. The party wins. So, why they fail to take the advantage of women beauty in elections and trap males for this. The reason seems that if they woo any male they persuade only that male, if they do same to women- then persuade the entire members of the family- after all members are always politically amalgamated . Or, Should we say that only votes are the only thing made of for women ? At least ads say this.
Sometimes I fail to understand the subject of the ads too. In the advertisement of bed, the girl is presented more glittering than the bed. In the ad of bed sheet, the girl wrapped in the sheet only. In the ads of bra, the buxom is made more cynosure than the cloth itself. So, Who is subject and who is object ? By normal, perception it hodgepodges that whether to buy a bed or bed-sheet (the girl is recommending) or to get the beds and bed sheet once you get the girl. The analogy persists for the bra too.
Though the electricity is gone and so are the ads in the TV. But, I am still trying to figure out that is this our inability to sell the products by virtue of their inherent properties only, our inchoate mind to treat that fails the differentiation of subject and object or should I try to get any another sobriquet to this helplessness of ours.
What do you think ?
In this nation or even globally and within all ages, almost half of the population is male or in other way half of the population in not male (of course with no offense intended for T genders ). Another fact is that one gets attracted to opposite genders in any habitat. Now the two premises reach us to the confluence with the query why the ads are intended to trap only male genders (by presenting suave even in not-to-them related ads ). Seems they believe that the currency to purchase the things come mostly from men pocket so to woo them should be the priority.
But I still fail to figure out another aspect of this notion. Now a days , bottom leaders of every political parties visit to the residents in their localities (of course during elections only) and try to persuade the women first (mostly in villages by making plastics relations of sibling-hood and motherliness ) . And no one will differ to the fact that most of the times all members of the family ooze with the same political view (if they actually have any) and cast to the same party. The party wins. So, why they fail to take the advantage of women beauty in elections and trap males for this. The reason seems that if they woo any male they persuade only that male, if they do same to women- then persuade the entire members of the family- after all members are always politically amalgamated . Or, Should we say that only votes are the only thing made of for women ? At least ads say this.
Sometimes I fail to understand the subject of the ads too. In the advertisement of bed, the girl is presented more glittering than the bed. In the ad of bed sheet, the girl wrapped in the sheet only. In the ads of bra, the buxom is made more cynosure than the cloth itself. So, Who is subject and who is object ? By normal, perception it hodgepodges that whether to buy a bed or bed-sheet (the girl is recommending) or to get the beds and bed sheet once you get the girl. The analogy persists for the bra too.
Though the electricity is gone and so are the ads in the TV. But, I am still trying to figure out that is this our inability to sell the products by virtue of their inherent properties only, our inchoate mind to treat that fails the differentiation of subject and object or should I try to get any another sobriquet to this helplessness of ours.
What do you think ?
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